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Privacy Policy

Last updated: June 8, 2026

Apalex ("we," "us," or "our") operates the website at apalex.net. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your choices. By using our website or submitting any form, you agree to the practices described here.

Quick summary — We collect the information you provide in our contact forms to prepare your website demo and deliver our services. We use Google Analytics only if you accept cookies. You can decline analytics at any time and still use the site fully.

1. Who We Are

Apalex is a web design and digital services agency based in South Florida, United States. Contact us at [email protected] for any questions about this policy.

2. Information We Collect

A. Information you provide directly

When you fill out any form on our website, we collect the fields you submit, which may include:

  • Full name
  • Business name
  • Phone number and email address
  • Service area and location
  • Business description and ideal customer profile
  • Business hours
  • Existing website URL and domain information
  • Social media accounts
  • Desired website pages and style preferences
  • Competitor websites
  • Logo, branding, and photo uploads
  • Any additional notes or project details you include

B. Analytics data (only with your consent)

If you accept analytics cookies, we collect the following through Google Analytics 4:

  • Pages visited and time spent on each page
  • How you arrived at our site (search, social, direct, referral)
  • Approximate geographic location (country and city level — not your precise address or full IP)
  • Browser type, operating system, and device category
  • Interactions such as button clicks and scroll depth

If you decline cookies, no analytics data is collected. You can still use our website fully.

3. How We Use Your Information

  • To respond to your inquiry — We use your contact details to follow up and prepare your free website demo.
  • To deliver services — We use your project details to design and build your solution.
  • To communicate with you — Project updates, invoices, and relevant service information. We do not send unsolicited marketing emails.
  • To improve our website — Aggregated analytics data helps us understand which pages are most useful.
  • Spam prevention — Our forms use hCaptcha to verify submissions are from real humans.

4. Cookies & Tracking

Essential cookies (always active — no consent required)

  • Theme preference (theme) — Stores your light/dark mode choice in localStorage. Never sent to a server.
  • Cookie consent decision (cookie_consent) — Records your accept/decline choice so we don't ask again. Stored in localStorage.

Analytics cookies (requires your consent)

  • Google Analytics 4 — Measurement ID G-8X007Z7K96. Sets _ga (2-year expiry) and _ga_* session cookies to count unique visitors. Google's Privacy Policy.

Future advertising cookies

We plan to add Meta (Facebook) Pixel for advertising in the future. When implemented, it will only activate if you have accepted analytics and advertising cookies — the same consent toggle controls it. This policy will be updated before that change goes live.

To change your cookie preference, click Cookie Settings in the footer, or clear cookie_consent from your browser's local storage for apalex.net.

5. Third-Party Services

6. Data Sharing

We do not sell, rent, or trade your personal information. We share data only:

  • With service providers listed above, strictly to operate our services.
  • When required by law, court order, or government authority.
  • To protect the rights, property, or safety of Apalex or others.

7. Data Retention

  • Form submissions — Retained as long as necessary for the business relationship, or until you request deletion.
  • Analytics data — Retained per Google Analytics defaults (26 months), then automatically deleted.

8. Your Rights & Choices

You may at any time:

  • Access — Request a copy of the personal information we hold about you.
  • Correct — Ask us to fix inaccurate or incomplete information.
  • Delete — Request deletion of your personal information (subject to legal retention requirements).
  • Opt out of analytics — Decline cookies on the consent banner, or clear your cookie_consent local storage value and choose Decline on the next visit.
  • Withdraw consent — You can withdraw analytics consent at any time without affecting your prior use of the site.

Email [email protected] to exercise any of these rights. We will respond within 30 days.

9. Children's Privacy

Our website and services are not directed at individuals under age 13. We do not knowingly collect information from children. If you believe we have inadvertently done so, contact us and we will delete it promptly.

10. Security

We use HTTPS encryption for all data in transit and reasonable access controls for stored data. No electronic storage or transmission method is 100% secure — we cannot guarantee absolute security but we take it seriously.

11. Links to Other Websites

Our website may link to third-party sites. This Privacy Policy does not apply to those sites. Please review their privacy policies independently.

12. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top will always reflect the most recent revision. Continued use of our website after updates constitutes acceptance of the revised policy. We will post a notice for material changes.

13. Contact Us

Questions, concerns, or requests regarding this Privacy Policy: